Cupcakes epitomize the food trends of personalization and portion control. In my last Topline Trends newsletter I wrote about how pull-apart “cupcake cakes” are trending up. These clusters of cupcakes, positioned in beguiling shapes, offer the visual impact of a whole cake but the serving ease of, well, cupcakes.
I’m a huge fan of cupcakes not just for kid’s parties where they are a brilliant choice that allows guests to be served quickly and easily, but also for more swish affairs. At my own 40th birthday I had a cupcake tree laden with gorgeous fluffy white cupcakes generously swathed in pink buttercream frosting. Likewise, cupcakes have become a popular feature at stylish weddings.
Recently the ProChef Smart Brief (an online aggregate newsletter for the foodservice industry conducted a poll where they asked chefs, “Would you consider adding cupcakes to a gourmet menu?” I was on the ‘yes’ side of the argument, as were over 70 per cent of respondents.
To the other 20+ per cent all I have to say is check out an Eini Cupcake— and yes, gentle readers, they taste as good as they look! — and think about revising your (wrong) answer.
Would you serve cupcakes at a formal party? Why or why not?