For quite some time now, smoothie joints have been highlighting the wonderful nutrient benefits in super foods such as blue, acai, goji and now even yum berries. This model is so successful that now other food service outlets are following course.
I recently stayed at a Westin Hotel where super foods were called out at the top of menu as a means of giving travelers permission to order the great tasting foods they crave. Likewise, how many times in the last half year have you been urged to order the chocolate cake because chocolate is a health food? How can any movement that positions a craving (that many people consider a weakness) as a health food fail?
What worries me is that we’ll justify ourselves into serious health problems. Does knowing that a moderate intake of red wine can have cardio vascular health benefits allow you to justify a glass of cabernet you wouldn’t otherwise drink on Tuesday night? Have you succumbed to the allure of super foods to justify ordering a chocolate smoothie that could just as easily be called a shake? Please don’t tell me I’m alone in falling into these traps.