Would you date a gastrosexual?

Okay, now that we’ve discussed economical cooking and ethical meat choices, let’s turn our attention in a more frivolous direction today.

Remember how Mr. Big used to cook for Carrie on Sex and The City? Remember how more than just the dim sum got hot and steamy in those scenes? Turns out that products aimed at affluent men who use their cooking skills to woo women are being launched left, right and centre to capture the cash of real life ‘Mr. Bigs’.

Of course, every marketing demographic needs a name and a European marketing group has suggested that these shoppers be dubbed gastrosexuals.

The name leaves much to be desired if you ask me (it sounds like something you need medication to prevent!) but regardless, it’s an interesting demographic, one that likely needs someone like me to create recipes that reflect their core values and needs (marketers – call me!). While I wait for the phone to ring, let’s check out some products being marketed to these so-called gastrosexuals:

Porsche Designed Kitchens
Jamie Oliver Video Game
Hell’s Kitchen Video Game
Robust Relish for Gentlemen


16 Responses to Would you date a gastrosexual?

  1. Rosa says:

    I’d love my boyfriend to be one and cook for me sometimes ;-P…



  2. Cheryl says:

    OK, I agree with you: gastrosexual sounds way too much like gastroenteritis. And “robust relish for gentlemen?” Is it me, or does that sound like something you’d find in a porn shop?

  3. No Cheryl, you’re not the only one to think intestinal disorder and porn.

    A guy cooking for you is all fine and good, but do you know what would really turn me? A man who does the washing up. Forget dim-sum-making gastrosexuals. Give me Mr. Clean!!

  4. adrian says:

    Oh, c’mon, Charmaine – that’s what the dishwasher’s for!

  5. danamccauley says:

    Oooh, Adrian, those are fighting words! No wonder you’re a bachelor,

  6. Hélène says:

    I’ll send you my brother. I guess being raised with 3 girls made him a gastrosexual. He’s the cook at his place and loves it.

  7. Cheryl A says:

    Adrian, Dishwasher is my Hubby’s title! He’s slackign lately, so I’d take dinner and the dishes.
    Dana, recipe ideas . . . flavoured butters for steaks, burgers, barbeque sauce, and the best bolognese you can make.

  8. adrian says:

    Oh, Dana, that’s cold… you mean cooking Thanksgiving dinner for 6 means nothing because I didn’t handwash the dishes????

  9. danamccauley says:

    Adrian, of course, I am kidding you. I know that you were a gastrosexual before the term even existed and that you do dishes and all that other stuff, too.

    How did your feast turn out? Well, I hope.

    Cheryl A – all good ideas – you’re hired! I hope you’ll work for free food?

  10. As someone who’s traditional first date was dinner at my place, and after 24 years of marriage, I’m still the only cook in my house, it appears that these products being marketed to the “gastrosexual” are more for those that want to be cooks rather than those who are. All the men that I know who are serious cooks would rather be at a wholesale restaurant supply store than playing video games. (And I do wash up as i go along and after the meal!)

  11. Yes – I’d totally date one – lol.

  12. Amy says:

    Gastrosexual sounds so…Medical?

    As for when a man cooks? I will not deny a man who can cook a GOOD meal….And if he wants to do the dishes afterwards that’s even better!

    A man who cooks is a total turn on. : P

  13. Stevo says:

    Thank you for explaining my new found disease. Here I thought it was because I love to grocery shop, searching for that special ingredient that takes a meal a step above the last time I made the same meal…or because I love to please my Lady with a special dinner…every night…or because I love to have her walk into the house after a long day at work these days getting met at the door by a wonderful blast of heat (nasty cold outside) aroma, soft music and dim lights – I must have confused l-o-v-e with Gastrosexual addiction. Maybe the next time I sit across the table and look into her tired, soft brown eyes, just as I light a dinner candle for the table, I will utter those new wonderful words “Baby, I gastrosexual you…so very much”.

  14. danamccauley says:

    Don’t be offended by marketers Stevo – they don’t mean to mock true love. They just want to sell us sh*t.

  15. robin says:

    I think the diff between this silly “new” man and the guys who have always cooked is that #1 he has money to harvest, and #2 he is supposedly using food to get sex. A few years ago a book came out called “Cooking to Hook Up” that was aimed at college age lotharios-it even created meals based on the type of woman you were trying to hook up with. An idea, by the way, that Casanova pioneered way back.
    I don’t think the book did all that well-young women don’t make them work that hard.
    PS, my husband can’t cook a thing, we met because he ate in the restaurant where I cooked every day, in part because he fixed things for my boss and got paid in food. We got married and ran away.

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