Honest. It’s no longer just about eating a piece of fish once in a while to get some DHA omega 3. No, marketers have decided that we need to smarten up and buy their brain building products. From Nintendo DS games designed to help keep adult minds active and agile, to products like Live Bright snack bars, Rama Idea margarine and Brain Toniq, there are an increasing number of purchase options for would-be geniuses to choose from.
How do you feel about this trend? Do these innovations play on our fears of aging or fill a genuine need?
Oh yeah and Brain Toniq inventers: if you’re reading this, you should know that even as a not so smart person, I know that tonic is not spelled with a ‘q’. So there.