I guess once yoga and massage therapy went mainstream it was just a matter of time before at least some marketers would give up on trying to turn us into a world of Energizer Bunnies. It’s starting to happen as products designed to help us relax, already! become the next new thing.
How do I know? Because instead of press releases for energy drink launches I’m now getting word of relaxation drinks and related products that are coming to market. While Relax gum, Drank Anti-Energy Drink and Nescafe Relax Coffee are already available in some markets, insiders predict more products like these to be launched during 2009. (Edited to add that I just found another example in this category
I don’t know about you, but I can’t see myself buying any of these products. I find a cup of herbal tea and a few minutes of quiet time help me relax. What about you? Will you try these calming options?