According to a recent CBC news report, Atlantic Canadian lobster is now often a cheaper grocery store choice than bologna: “During the fishing season off the Nova Scotia coast at the end of the year, prices on the wharf fell to $3.50 per pound ($7.70 per kilogram). Sale prices for live lobster in grocery stores over the holidays dropped as low as about $13 per kilogram.” (According to Grocery Gateway, in Ontario bologna is currently 9.98 per lb.)
So, what will the lobster fishermen – an industry already struggling before the economic downturn – do to encourage higher lobster prices?
They have a multi-pronged plan to encourage people to use lobster more often in home cooking and to remind consumers that Canadian Atlantic lobster is a premium choice.
To that I say Bravo! I’d love to see people (in other words me) eating more of this wonderful Canadian seafood.
What about you? Do you think lobster will start turning up in your shopping cart more often if you can start thinking of it in the same category with shrimp?
PS: Pictured above is chef Derek Bendig and the lobster quiche he made for a party I went to a few weeks ago. It was pretty yummy.