While retail experts expected grocery store coffee sales to grow 2.4% in 2008, the changes in the economy led many consumers to choose a homemade cup of java over a $4 latte. As a result, sales grew by 6% and are predicted to stay as strong as a Starbucks espresso.
In other coffee related news, the makers of Dippin’ Dots ice cream pellets are applying their super cold technology to coffee concentrate so that soon homecooks will have another, hopefully better, instant coffee option.
And, for those who still splurge on coffee shop coffee, a new website and iPhone application from Dunkin’ Donuts now makes placing large orders easier. The person making the coffee run can send out a group alert asking people what they want; then, those people can place their orders online. The person going to Dunkin’ Donuts can print out the order or look at it on his or her phone.
Personally, I’m not a huge coffee drinker. I usually have a cup a day, so buying my coffee from a coffee shop doesn’t have a big impact on my budget. What about you? Has the economy changed your coffee drinking habits in any way?