This blog has moved

December 3, 2009

ATTENTION! This blog has moved.

To access the latest posts, please update your bookmarks to http://www.homemakers.com/blog/danasblog/ and your RSS readers to http://www.homemakers.com/blog/danasblog/feed.

You can also sign up for e-mail updates now.

Hope to see you at our new blog home!

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Cool Yule, volume 2

December 2, 2009

Struggling with gift ideas for the cooks on your list? Here are two great ideas — one a bit extravagant and one less expensive -– that are sure to make the grade and not likely to be in their cupboards already:

‘I like you!” gift idea: Cupcake pens can be used to decorate all kinds of baked goods whether you’ve got artistic flair or two hands worth of thumbs.

“I love you!” gift idea: Yogurt makers aren’t just for people who wear sandals and socks (They used to be but things have changed now – I checked.) and this one is the Mac daddy of them all offering flexible timing options and the ability to make up to 8 flavours at a time! Seriously, 8 flavours.

If you’re an avid cook, what’s on your wish list this holiday season?


Topline Trends Tuesday: Is less more?

December 1, 2009

For a few decades, food product manufacturers had a lot a fun tossing all kinds of special ingredients into their products. People liked it. In fact, they bought crazy stuff like freeze-dried astronaut ice cream for their kids as a fun treat. It was good to be a food manufacturer with a chemistry set. And then, it wasn’t.

People finally decided that weird stuff in their food might do weird stuff to their bodies and they started to make it less fun to be a food chemical maker or one of the food producers hooked on chemicals.

In fact, recent research shows that:
• 63% of consumers want to recognize all ingredients on a label
• 34% want as few ingredients on a label as possible

The good news is that food companies are pretty resilient. Already a lot of them are putting away their chemistry sets and giving people what they want.

It’s true. Consider Haagen Dazs Five and Pillsbury Simply Cookies (available in the USA) and Back to Nature Nut Blends. Each is produced by a huge company (Nestle, General Mills and Kraft to be exact) and all of these products have ingredient labels where every ingredient is familiar. It’s so retro, it’s modern.

Would you pay more for a similar product that offered you less additives and manufacturing ingredients?

Love learning about food trends? Subscribe to my Topline Trends newsletter now to receive my 2010 Food Trends Predictions when they go live on December 15th.