Topline Trends Tuesday: Is less more?

December 1, 2009

For a few decades, food product manufacturers had a lot a fun tossing all kinds of special ingredients into their products. People liked it. In fact, they bought crazy stuff like freeze-dried astronaut ice cream for their kids as a fun treat. It was good to be a food manufacturer with a chemistry set. And then, it wasn’t.

People finally decided that weird stuff in their food might do weird stuff to their bodies and they started to make it less fun to be a food chemical maker or one of the food producers hooked on chemicals.

In fact, recent research shows that:
• 63% of consumers want to recognize all ingredients on a label
• 34% want as few ingredients on a label as possible

The good news is that food companies are pretty resilient. Already a lot of them are putting away their chemistry sets and giving people what they want.

It’s true. Consider Haagen Dazs Five and Pillsbury Simply Cookies (available in the USA) and Back to Nature Nut Blends. Each is produced by a huge company (Nestle, General Mills and Kraft to be exact) and all of these products have ingredient labels where every ingredient is familiar. It’s so retro, it’s modern.

Would you pay more for a similar product that offered you less additives and manufacturing ingredients?

Love learning about food trends? Subscribe to my Topline Trends newsletter now to receive my 2010 Food Trends Predictions when they go live on December 15th.


Topline Trends Tuesday: Crystals, cow horns and moon beams – biodynamics defined

October 27, 2009

Even if they can’t recite technical definitions of words such as organic and all-natural, most people have a strong sense of what these terms mean. However, when it comes to biodynamics, I doubt there are very many Canadians who can confidently spout a definition.

Yet, some people believe that biodynamics is the next big thing. So, to help all of us (until I started researching this post, biodynamics confused me, too) here are the essential things you need to know about biodynamics. Seariously, keep reading and you’ll easily carry on a cocktail party conversation about biodyamics! (Your grateful hosts are welcome to send me thank you cards if they like. Email me for my address.)

Biodynamics:
1. is a specific method of organic farming.
2. strives to be a unified approach to agriculture that relates the ecology of the earth to the movement of the cosmos.
3. looks upon the soil and the farm as living organisms that are holistically linked and interdependent.
4. regards the maintenance and feeding of soil life as a basic necessity that will preserve soil quality for generations.
5. uses an astronomical sowing and planting calendar.

Still having trouble envisioning how biodynamics can impact your life? Check out these real-life biodynamic food and beverage products:
Southbrook Farm’s Biodynamic Wine
Zhena’s Biodynamic Tea
Australian William’s River Beef and lamb

Want to take your level of biodynamic knowledge to the moon? Check out the Demeter website or watch the video posted above.

Have you ever bought a biodynamic product? If not, will you now that you know more about this farming system? Or, is this just some crazy idea whipped up by pot-smoke addled hippies?